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South Parade

South Parade is a contemporary lifestyle brand offering Street Chic Luxury basics. Inspired by pop culture and modern streetwear, it creates casual and simple silhouettes for a laid back yet sophisticated customer.  Design duo, Tania San Miguel and Lorenzo Stefanini, came together to create South Parade with a clear idea in mind: offer great quality basics with an edgy and chic approach. After years of working for luxury designers such as Burberry, Ferragamo, Pucci and Tom Ford, the designer duo were keenly aware of the importance of higher quality garments.


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